Reverse The Trend Foundation

Cause Name: Reverse The Trend Foundation
Cause Type: Children & Youth
Cause Location: London
Cause Contact: Cait Greene
Cause Contact Position: Programme Director

Cause Mission:

Childhood obesity is one of our most complex challenges. Today in the UK almost 40% of children are overweight or obese. That’s enough to fill Wembley stadium over 45 times. For the first time in history this generation of children have a shorter life expectancy than their parents. By nine years.

Because it’s hard to talk about, overweight children are now suffering from adult diseases such as Type 2 diabetes, high cholesterol and high blood pressure.

Research suggests that - if untreated - 85% of these children will become obese adults. This statistic alone is reason enough to address weight issues in the early years.

Additional Information:

Reverse The Trend Foundation is a registered children's charity which aims to reverse the trend of childhood obesity and promote mental wellness within this generation of children.

Think of a school class. 1 in 4 of those children will suffer from an obesity-led illness such as heart disease or diabetes. One in three will suffer from a mental health problem. These numbers are escalating in the UK.

What can we do about it? Yes you can cut out sweets and treats for kids but we all know from personal experience that it doesn't last. This is where the boffins at Reverse The Trend Foundation have cracked it.

We work with children to create healthy habits that will hopefully last a life time. Remember when you were first taught to tie your shoelaces? I bet you still tie them the same way. That's a habit cycle. Working with Neuroscientists, Reverse The Trend Foundation has created the Healthy Happy Child Campaign which employs the Habit Cycle to reinforce physical, nutritional and emotional wellbeing.

Imagine if children were shown how to create healthy habits. Not just physical and nutritional ones, but emotional ones too. Imagine if they could increase their self-esteem, sleep better, express feelings and move more. But we want to make it fun too. That’s why children aged 8-16 help to create our Healthy Challenges.


We have one aim – to reverse childhood obesity within our generation of children. We don’t want to wait until these children are suffering from obesity related diseases. We are acting now.

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