Make Kit - Vegan and vegetarian recipe kits fighting food poverty

Cause Name: Make Kit - Vegan and vegetarian recipe kits fighting food poverty
Cause Type: Food
Cause Location: Hoxton
Cause Contact: Justine
Cause Contact Position: CEO / Co-founder

Cause Mission:

Make Kit’s mission is to break down these barriers for all members of society. We do this by giving people the tools to eat better, with our educational and convenient vegan and vegetarian recipe kits. Naturally healthy, and always with 2 of your 5-a-day, each kit comes with tasty, simple and affordable recipes to make cooking nutritious food at home easy and enjoyable. Alongside this we aim to reach those families most in need, using our profits to subsidise meal kits and cooking courses to people most at risk or experiencing food poverty and diet-related illness, building healthy eating capabilities for all members of society.

 

Additional Information:

Make Kit was launched off the back of NHS research one year ago that identified 3 main barriers to a healthy diet:

  1. The perceived high cost of healthy food

  2. The lack of time to cook from scratch, and;

  3. The lack of knowledge of how to cook healthily.

We are planning a re-launch in January of vegan and vegetarian only recipe kits. Our customers are socially minded and are interested in vegetarian and vegan dishes. Two thirds of our sales have been for vegetarian or vegan dishes despite having a 50:50 split in recipes since our launch in June. We want to respond and build on this using it as a USP alongside our social mission by becoming the only vegan and vegetarian recipe kit business that was developed to improve the nutrition for all members of society with our unique social business model, using profits to subsidise meals and community cooking courses. We have already had some pro bono support given to us to help us create a campaign to support this in January (fortyeight.one) and a designer (borndesign.com) to review materials. However, as a not-for-profit and with limited funds we also need support to bring these materials to life and looking for further web and graphic designers who could help in the next month to develop content and materials that join up with our mission and new direction.