Marketing Leadership Challenges

What measurable business goals could you achieve with an even more 
creative, ambitious and courageous marketing team?

Marketing leadings on our Challenges

What are the impacts of a Challenge?

Challenges create the ultimate triple win:

  • Enhancing specific marketing and leadership capabilities
  • Delivering on business objectives
  • Fulfilling social purpose

What are Challenges?

Our programmes provide your marketing teams with seemingly impossible challenges that are built around the capabilities you seek to prioritiā€‹sā€‹e and create a positive social impact at the same time.

How are they delivered?

Every Challenge builds specific marketing and leadership capabilities.

Teams are presented with a seemingly impossible marketing challenge for an inspiring good cause that they have chosen from a shortlist of options. They then receive expert coaching support that will help them achieve more than they thought possible in less time than they would have imagined.

When is is a good time to run one?

A Challenge is most useful when looking to change the way your team is working to deliver on your business priorities.

Where are these available? 
We can run Team Challenges anywhere in the UK, either in or out of your offices.

Examples of our Challenges:

Sony Mobile Challenge

  • Five teams of Sony Mobile marketers took on the Challenge of developing long-term marketing plans for five great causes.
  • It was a competition format with presentations to a group of senior Sony HR executives and a cash prize for the winning team’s cause partner.
  • Each marketer chose the cause they wanted to support and they all gained great inspiration from working on a brief that they were passionate about.
  • The causes all came away with plans that they could implement and all of the causes kept in touch with their marketing teams to give updates on their progress and ask for feedback as they implemented their plans.
  • Due to the success of the first year Sony Mobile has decided to give their team an annual Challenge, with five new causes supported every year.
Sony Mobile marketing Challenge at HeyHuman

Public Health England Challenge

  • 60 marketers from across Public Health England’s partnerships, campaign activation and planning teams were Challenged to work in small groups as if they were a creative agency to develop communications campaign ideas for three great causes.
  • The three causes were chosen because of their communication needs and because they all focus on issues relating to public health.
  • PHE’s marketers gained insight from this Challenge that helped them to better manage their own external agency partners, which will in turn generating better campaigns and improved public health outcomes.

Loyalty for Good Challenge

  • Loyalty for Good was a nine month innovation programme with the Nectar Partnerships team at Aimia.
  • It focussed on contributing to Aimia’s talent development objectives of building deeper innovation capabilities.
  • The Loyalty for Good Challenge demonstrated the contribution that loyalty can make to helping five causes advance their missions through the creation of complete loyalty programmes in support of their goals.


  • Our partnership with #ogilvychange has now entered its third year.
  • The #ogilvychange team works with three of our causes per year as a living laboratory of how the creative application of insights from the behavioural sciences can create positive social outcomes by changing people’s behaviour.
  • #ogilvychange uses Pimp My Cause briefs as part of a summer programme that they run to engage marketers from across the industry in enhancing their ability to drive behaviour change and then Ogilvy’s own team work on the briefs to deliver a complete client solution.  

Institute for Practitioners of Advertising

  • The IPA is the leading organisation in the UK delivering CPD and talent development opportunities for advertising agencies.
  • Their elite residential programmes are primarily aimed at senior agency staff and planners with 2-4 years of board level experience.
  • These programmes combine keynote speakers, live hot-house strategic and creative development in teams; and expert coaching and evaluation.
  • Through a new partnership with the IPA, Pimp My Cause briefs will be used for of all of their residential programmes and Pimp My Cause will be supporting the coaching and evaluation activities.

 IPA and Pimp My Cause partnership featured in the Drum

What type of marketing Challenge is right for your team? Contact us to set up a meeting.