A winning campaign for MeeTwo 

Huge congratulations to Cathy McManus and Sam Cavenagh of Sudler & Hennessey for winning this year’s Pip Award for young talent from the IPA’s Best of Health Show.

For the third year in a row we have partnered with the IPA on their Pip Award, which is part of their prestigious Best of Health Show that recognizes the best health related marketing campaigns from around the world.

The Pip Award challenges young creatives from health marketing agencies to come up with innovative solutions for one of our cause members. This year’s charity is MeeTwo, a new social enterprise with an award-winning app that gives teens an opportunity to share their anxieties and get help with mental health issues before they become big problems.

McManus and Cavenagh’s ‘MeeTwo Time’ campaign compares the embarrassment people can feel around anxiety with the embarrassment we feel when discussing using the bathroom. The idea consists of TV and Spotify adverts explaining how important ‘letting it out’ is, backed up by posters in public restrooms encouraging teenagers to share their concerns anonymously using the MeeTwo app.

The runners up for the Pip Award were Sadie Mayes and Laura Banks of ICC Health with their entry ‘Express Yourself’.

Being selected for the Pip Award has been a very valuable experience for the causes involved. Last year’s cause Leukaemia UK has just unveiled their incredible re-brand from Frontera London and the Angelus Foundation’s ‘A Trojan High’ campaign with Lime was a big success the year before.

We look forward to seeing how the ‘MeeTwo Time’ campaign unfolds over the coming months.

Recent Posts

A Logo Designed For Dont Fund Hate

We recently caught up with Matt Tutt, founder of the Dont Fund Hate project, to learn more about their objectives and hear how they connected with Daniel Jameson through Pimp My Cause...

Added: 02 Jul 2017 - Click For More...

Graphic Design To Help End Endometriosis

The American End of Endo Project signed up to Pimp My Cause in February looking for help with creating their visual brand and material for the website and merchandise....

Added: 23 Apr 2017 - Click For More...

Leading In Surprising Times A Round Table Discussion With EMR

Over the last few months we have been working with the marketing recruitment firm EMR. As part of their social mission to...

Added: 19 Apr 2017 - Click For More...

Marketing Strategy Supports Launch Of Humanitarian Crisis App

ACAPS, an NGO based in Geneva, enables crisis responders to better understand and thereby better address the worlds disasters. They contacted Pimp My Cause in the summer of 2016 looking...

Added: 23 Mar 2017 - Click For More...

Marketing Trust And Pimp My Cause Help Marketers Enhance Their Skills

The Marketing Trust is supporting Pimp My Cause in providing more structured opportunities for marketers to develop their professional skills while helping charities and social enterprises....

Added: 06 Mar 2017 - Click For More...

Launch Of Childrens Book In Support Of The World Medical Fund

Whenever we make a connection between a marketer and a cause, we hope that they will get on well, but some connections still surprise us with the success of their collaboration!...

Added: 28 Jan 2017 - Click For More...