Marketing Trust and Pimp My Cause help marketers enhance their skills

The Marketing Trust is supporting Pimp My Cause in providing more structured opportunities for marketers to develop their professional skills while helping charities and social enterprises.

The Marketing Trust's objective is the advancement, for the benefit of the public, of education, practical training and research into the art and science of marketing.

As part of this project Pimp My Cause has worked with marketing teams at Sony Mobile and the Nectar card team at Aimia. These teams have taken on marketing challenges from ten small charities and social enterprises that relate to areas of marketing that they were looking to enhance their skills in. Each cause benefited from a tangible piece of marketing such as a new brand identity or a customer engagement strategy, as well as many intangible benefits such as a greater understanding of marketing and business development. And each marketer contributed significantly to the marketing of a worthy cause, which boosted their confidence and leadership skills as well as the targeted professional development.

Sony marketers support good causes through Pimp My Cause

Comments from participating marketers include:

  • “I have become much more aware of my approach to both client interactions and to my own personal development. The tools learnt in training mean I have a much more structured approach to these situations now and can tailor my approach to get to the desired objective more directly.”
  • “We have used the training to really help the cause think about where they place their effort when thinking about relationships they need to try and grow and also about their commercial confidence as our cause really struggles with being direct and asking for money for their charity.”
  • “It was a great initiative and very rewarding to build our training around good causes, overall a great way to build knowledge whilst helping people who really value your skills.”

Paul Skinner founder of Pimp My Cause concludes, “We have found in running these programmes that working with good causes to solve pressing real-world problems is an extremely compelling way to take marketers out of their day to day working environment and help them build new skills, habits and develop greater confidence and self-sufficiency.

“We are so pleased to have the support of the Marketing Trust to make this type of marketing learning available to more marketers and causes, to create bigger impacts for society and to build a stronger marketing work force.”

We are now building on these experiences to develop a library of opportunities to help marketers and marketing teams enhance a range of specific marketing capabilities including teamwork, creativity and leadership. 

Recent Posts

Karma Audit Leads To Support For Saving Orangutans In Borneo

The Karma Audit that inaugurated our Year of Great Marketing Karma was a playful way to encourage marketers to get involved in supporting our causes. One of the marketers who came across the campaign was Stuart Ralph, founder of Morally Marketed....

Added: 14 Feb 2014 - Click For More...

Two Million Pounds Of Great Marketing Karma

Our Year of Great Marketing Karma has finally drawn to an end. But we are delighted to reveal that the campaign has supported us in working together to contribute over...

Added: 21 Feb 2014 - Click For More...

Showcasing Impact Through Film

Like many of our causes, they focus their limited resources tightly on programme delivery, meaning that commissioning a simple film to showcase their impact to potential supporters could easily remain beyond their grasp....

Added: 07 Feb 2014 - Click For More...

Ogilvy Change Applies Behavioural Insights To Help People Come To Terms With Loss

Through a partnership with Pimp My Cause, the Ogilvy Change team, led by Rory Sutherland, is supporting three of our member causes per year through their behavior change advisory service....

Added: 29 Jan 2014 - Click For More...

Pro Bono Marketing Provides A Springboard For Children

Like many of our causes Springboard for Children turned to Pimp My Cause because they needed to make sure the impacts of their work were expertly shared in their end of year impact statement....

Added: 08 Jan 2014 - Click For More...

Brand Development With Archbishop Desmond Tutu

In the past month we have matched up a growing number of The Marketing Societys leading members with our causes. The unique perspective of senior marketers can be hugely valuable to charities and social enterprises....

Added: 08 Dec 2013 - Click For More...