Pimp My Cause founder wins CIM Consultant of the Year again

Paul Skinner, founder of Pimp My Cause and the Agency of the Future, has been recognised for the second time as the Chartered Institute of Marketing’s Consultant of the Year.

Paul Skinner wins Consultant of the Year 2016

Diane Earles, Network Manager for CIM, said “Congratulations to Paul, who is a very worthy winner.”  Davide de Maestri, Chair of CIM North West, who judged the category sponsored by Ashmore Consulting, said “Paul has many WOW Factors – but the one which catches the eye and heart is that, “over £4m of pro bono marketing has now been contributed through Pimp My Cause, which has led to over £18m of social value created for the beneficiaries of the causes involved.”

He said, “I’m thrilled to have won this award again. I’m a great believer in the power of marketing and most of my work is about showing how it can be used to solve broader business and social problems than marketers are usually asked to address.

This win will be a great boost to my own work as a marketer running the Agency of the Future and to my work enabling other marketers across the profession to enhance their own capabilities by supporting charities and social enterprises with their marketing talent through my social enterprise Pimp My Case.

CIM award winners 2016

Having my work recognised by the Chartered Institute of Marketing means a lot to me personally as well, because the CIM played a crucial role in developing my interest in marketing in the first place.”

Recent Posts

Ogilvy Change Applies Behavioural Insights To Save Sumatran Orangutans

Orangutans are adorable creatures, but could this be their downfall? When someone has flown half way around the world to visit them in their natural habitat, they...

Added: 27 Feb 2014 - Click For More...

Karma Audit Leads To Support For Saving Orangutans In Borneo

The Karma Audit that inaugurated our Year of Great Marketing Karma was a playful way to encourage marketers to get involved in supporting our causes. One of the marketers who came across the campaign was Stuart Ralph, founder of Morally Marketed....

Added: 14 Feb 2014 - Click For More...

Two Million Pounds Of Great Marketing Karma

Our Year of Great Marketing Karma has finally drawn to an end. But we are delighted to reveal that the campaign has supported us in working together to contribute over...

Added: 21 Feb 2014 - Click For More...

Showcasing Impact Through Film

Like many of our causes, they focus their limited resources tightly on programme delivery, meaning that commissioning a simple film to showcase their impact to potential supporters could easily remain beyond their grasp....

Added: 07 Feb 2014 - Click For More...

Ogilvy Change Applies Behavioural Insights To Help People Come To Terms With Loss

Through a partnership with Pimp My Cause, the Ogilvy Change team, led by Rory Sutherland, is supporting three of our member causes per year through their behavior change advisory service....

Added: 29 Jan 2014 - Click For More...

Pro Bono Marketing Provides A Springboard For Children

Like many of our causes Springboard for Children turned to Pimp My Cause because they needed to make sure the impacts of their work were expertly shared in their end of year impact statement....

Added: 08 Jan 2014 - Click For More...