Pimp My Cause Puts New College of the Humanities Students in Business

At Pimp My Cause, we have greatly enjoyed working with Matthew Batstone, co-founder of the New College of the Humanities  to deliver a collaborative programme to connect students with live charity briefs that help them build their marketing skills.

Pro bono marketing support from New College of the Humanities

Students at NCH were given live briefs from two of our causes -GiveMeTap and International Refugee Trust (IRT) - as part of the unique professional development programme which forms part of their undergraduate experience.

During the 12 week long project, the students developed recommendations and tested them using primary research with potential donors and customers. They then presented their thoughts in a written memorandum and Dragons' Den style pitch. For both of these projects, the best ideas generated by the students are now being adopted and implemented by GiveMeTap and IRT.

The live project, for first-year students on the College's Professional Programme, which is a three-year course developed by NCH to foster behaviours and develop skills that give NCH graduates a head start in the graduate employment market.

Katie Kurilecz, Fundraising and Digital Engagement Executive at IRT said, “Working with Matthew and the students at the New College of Humanities was a wonderful experience for the International Refugee Trust. They have helped guide us through a big change – launching our StepUp programme. The research the students conducted holds great insights for us and will guide our marketing going forward. We would recommend this experience to other charities with a small budget and big dreams.”

Recent Posts

Brand Makeover For Racehorse Rescue Centre

The Racehorse Rescue Centre has received a brand makeover from the design agency Ellipsis as part of our on-going Brand-You collaboration. We've catch up with Ellipsis and the Racehorse Rescue Centre to hear about the result of their work together....

Added: 09 Sep 2014 - Click For More...

How Video Can Help Ugandan Refugees

As the number of refugees in the world reaches 50 million for the first time since the Second World War, international development charities like the International Refugee Trust...

Added: 02 Sep 2014 - Click For More...

New Maverick Video Shares Meals That Matter

Foodcycles summer fundraising campaign called Meals that Matter, runs from August 22nd until September 5th. They are asking supporters to...

Added: 12 Aug 2014 - Click For More...

Celebrating The Achievements Of Marketing For Good

The Marketing Society hosted their Summer for Good Party on July 8th at JWT's rooftop terrace in Knightsbridge to support Marketing for Good with Pimp My Cause....

Added: 22 Jul 2014 - Click For More...

Pro Bono Designs Support Global Tiger Day

Effie is a Pimp My Cause graphic designer volunteer based in Canada and she was inspired to support the work of 21St Century Tiger by creating original illustrations...

Added: 28 Jul 2014 - Click For More...

Ogilvychange Helps Young People In Madagascar Enjoy Safer Sex

Blue Ventures requested help with improving the sexual health of the Vezo people of southwest Madagascar, as part of their integrated approach that combines voluntary family planning services with...

Added: 11 Jul 2014 - Click For More...