Pimp My Cause Puts New College of the Humanities Students in Business

At Pimp My Cause, we have greatly enjoyed working with Matthew Batstone, co-founder of the New College of the Humanities  to deliver a collaborative programme to connect students with live charity briefs that help them build their marketing skills.

Pro bono marketing support from New College of the Humanities

Students at NCH were given live briefs from two of our causes -GiveMeTap and International Refugee Trust (IRT) - as part of the unique professional development programme which forms part of their undergraduate experience.

During the 12 week long project, the students developed recommendations and tested them using primary research with potential donors and customers. They then presented their thoughts in a written memorandum and Dragons' Den style pitch. For both of these projects, the best ideas generated by the students are now being adopted and implemented by GiveMeTap and IRT.

The live project, for first-year students on the College's Professional Programme, which is a three-year course developed by NCH to foster behaviours and develop skills that give NCH graduates a head start in the graduate employment market.

Katie Kurilecz, Fundraising and Digital Engagement Executive at IRT said, “Working with Matthew and the students at the New College of Humanities was a wonderful experience for the International Refugee Trust. They have helped guide us through a big change – launching our StepUp programme. The research the students conducted holds great insights for us and will guide our marketing going forward. We would recommend this experience to other charities with a small budget and big dreams.”

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