Students become Tiger Champions

Over the last few years we have greatly enjoyed working with Matthew Batstone, one of the Founders of New College of the Humanities, to deliver a collaborative programme to connect students with live charity briefs that help them to build their marketing skills.

In 2015 one of the causes supported by the New College students was 21st Century Tiger, a charity dedicated to preserving tigers in their natural habitats.

A century ago there were approximately 100,000 tigers living in the wild. Now there are around 3,200. Tiger habitats have been decimated by farming, logging and other encroachments from man and now represent about 5% of their historic high.

21st Century Tiger gains marketing support from New College for the Humanities students

21st Century Tiger is one of the top organisations in the world dedicated to wild tiger conservation. Since its foundation in 1997, it has raised £2m, supporting 73 tiger projects in seven different countries.

The charity’s main supporters are Dreamworld Wildlife Foundation and the Zoological Society of London and they also gain funding from other zoos around Europe.

In order to have more to contribute to conversation projects, 21st Century Tiger is looking for new ways to raise funds. They asked the student groups at New College of the Humanities to develop strategies for engaging donations from the public or from corporate supporters.

The student group that was recognised as the winning team by the charity came up with the concept of creating a membership club for children in the London area called ‘Tiger Champions’. This new club would be a way to engage children in learning about tigers, becoming supporters of the charity and hopefully becoming life-long advocates, raising awareness about the plight of wild tigers.

The charity felt that the ‘Tiger Champions’ concept was something that they could execute even with their limited resources. They are now working with the students at London College of Communications to rework their existing donor materials to create ‘Tiger Champions’ packs.

They look forward to rolling this new concept out later this year and would love to have additional help with marketing and PR for this programme. Please get in touch with us at anna@pimpmycause.org if you would like to contribute your marketing expertise to helping 21st Century Tiger engage children in their new ‘Tiger Champions’ club.

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