Pimp My Cause creates bespoke programmes with corporate partners to fulfill their social purpose goals and innovation and talent development objectives at the same time. These partnerships are good for business, good for our causes and help us to scale our impact.
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We're excited and proud to be able to partner with Pimp my Cause, a fantastic and innovative platform that brings good causes together with marketing professionals. At the Society we firmly believe that collaboration really makes good things happen and partnering with Pimp My Cause means we can harness the best qualities of both our organisations to make a bigger difference, as part of our broader Marketing for Good initiative.
For some time, we've wanted to empower our influential and talented network of marketers to give something back to society. We know it's something our members want to do, and we also know that together our marketing expertise can make a genuine difference. As big believers in collaboration, we knew we wanted to team up with some smart organisations to make this happen. So we officially launched our Marketing for Good Initiative - in partnership with Media Trust and Pimp My Cause - to 300 of our members at our 2013 summer party, with over 100 pledging their support to get involved and give something back.
This collaboration offers tangible opportunities for our members to get involved and make a difference, they can:
* Donate their time
By becoming a mentor, joining a charity's advisory board, or providing expertise on a simple brief
* Provide a placement
For young people looking for a way in to the industry: provide placements for a few days or however long you choose
* Work on a live brief
Help a charity on a specific brief or project or submit a team for the Pimp My Cause Challenge - a competition for 12 marketing teams to create a standout social media campaign, culminating in an awards night with entries being judged by a panel which include Ben and Jerry (founders of Ben & Jerry's). Here is a link to learn more about The Challenge.
More broadly in 2013, we've supported Be the Start throughout May - a month-long celebration of all things sustainable; worked with Paddy Power to raise money for Sported at our Awards for Excellence; promoted Pimp My Cause via their brilliant Karma Audit; harnessed our network to help Fight for Sight find a trustee; and helped raise money for Snow Leopard Trust at our summer party. Plus, for our staff day out this year, we put ourselves on self-imposed gardening leave and spent a few hours gardening at Walton Leigh School - an establishment that specialises in the education of children with severe and multiple learning difficulties.
The Marketing Society is an exclusive network of 2,600 senior marketers (and counting). We encourage our members to become bolder marketing leaders, helping them to think differently about the challenges they face. In the 54 years since we began, we have become one of the most influential drivers of marketing in the world.
We know that when we talk to our staff that some of the projects that they find most motivating are the ones where they feel they are able to make a real difference and a positive impact on the world, not just a commercial one. So we were delighted to be approached by Paul Skinner at Pimp My Cause; his enthusiasm was so infectious that it was impossible not to get involved and apply our creativity to a scheme that we believe will inspire marketers everywhere to want to give back and find new fulfilment and satisfaction through helping good causes. We have loved our work together so far and hope to support Paul and Pimp My Cause for a long time to come.
We’re working (pro bono in the spirit of PMC) to develop strategies that will help raise awareness and understanding of Pimp My Cause, and inspire the marketing and advertising industry to sign up. 2013 was ‘the Year of Marketing Karma’ which we kicked off with the launch of the Karma Audit – a fun way for people to check how much marketing karma they’ve accumulated in their career to date, and what animal form they might expect to be reincarnated in. Expect more to come for 2014.
Stack is an integrated creative agency that works across the whole marketing stack.
Triodos is supporting Pimp My Cause as an inspiring example of how money isn’t the only commodity in society; that giving time and expertise can be an even more powerful way of making things happen.
With charities facing cuts at a time when society arguably needs their support more than ever, Pimp My Cause is an idea of its time which could be replicated in many ways.
Triodos is providing sponsorship and in-kind support to help develop and promote Pimp My Cause.
Triodos is a global pioneer of sustainable banking. Our mission is to make money work for positive social, environmental and cultural change.