CECILIA DELLA MORA

Personal Introduction:

Professional educated in Journalism and Marketing Management. Effective coordination of networks activities, liaising with keys stakeholders to identify specific business problems and help developing ideas.

Location:

CAMBRIDGE

Website:

Position:

Freelance Marketing

Qualifications:

EDUCATION

2011-2012            Post degree in Marketing Management - CEM Business Corporation Malaga (Spain)

2005- 2011           Degree in Journalism – University of Malaga (Spain)

 

OTHER COURSES AND TRAININGS

2015    Enterprises creation – IMFE (40 hours)

2013    SEO- SEM - Marketing Execom (120 hours)

2012    Globalization of the Small Firm. University of Glasgow (40 hours)

2011    Digital Marketing and Social Media (Community Management). University of Malaga- FGMA (70 hours)

2011    E-commerce versus traditional commerce – IMFE (100 hours)

 

 

Experience:

PROFESSIONAL EXPERIENCE

Freelance Social Media Manager and Communication Consultant

 

2014 – 2015 Dando la Nota Events Production Company, Madrid (Spain)         

Marketing Assistant - Social Media Manager

Design, implementation and support of a new marketing campaign, including social media (Facebook Ads), email marketing emails, product positioning and collateral content creation

Create newsletters for customers with sales prospects (Mailchimp)

Involved in producing and publishing online marketing material

Investigate the market status, create competitor analysis and identify new opportunities

Responsible of maintaining and updating social media profiles (Twitter, Facebook, LinkedIn, G+) and Ads

    

     Key Achievements

Successfully started a pay-per-click advertising, increasing the number of Social Media followers (300%) and doubled the email newsletter contacts. Optimized the email contact list through a strategy of segmentation, rising the rate opened email (10%) and the clicks in call to action bottom (2%)

Effective communication with clients by social media profiles opening a B2B network

Generated new business opportunities, improved the contact network on Twitter and LinkedIn

Developed a digital strategy, audience and content initiatives

Improved website positioning adding visibility on search engines: Google and Bing (Search Engine Optimization, SEO). Given and promoted the track mark reputation online/offline

 

2015  Teatro Secreto – Theatre Company,  Madrid (Spain)

Communication Manager

Email Marketing strategy. Newsletters

Copy writer (Twitter–Facebook)

Promotional campaign of theatre performances

 

2015 Cambalaches Ludoteca – Playbarn, Madrid (Spain)

Community Manager

Social Media profiles optimization (Twitter, Facebook, and LinkedIn)

Researching and analyzing the latest market, competitor and client data

 

2012 – 2013 Arte de Galeria – Art Magazine, Barcelona   (Spain)

Writer- Reporter

• Interviewing people

• Blog content

 

2012 – 2012  Fycma Fair of Congress, Malaga (Spain)

Marketing Assistant

• Monitoring Google Ad-words campaign

  • Copy writer

 

2011 – Diario Directo – Digital Newspaper, Malaga (Spain)

Journalist Internship

Skills offered:

Marketing
Social Media Marketing