Helen Tang

Personal Introduction:

Having worked for big corporations in senior marketing roles for the last 20 years I'm now looking for an opportunity to give back. My experience is in product marketing with skills in branding, marketing strategy, communications development, innovation and branding. Put simply, I've launched lots of products and made lots of ads. I'm located in Switzerland but happy to work remotely so don't let my geographic location stop you from getting in touch if you think I could help with your project. 

Location:

Worldwide

Website:

Position:

Self employed

Qualifications:

  • MBA from Macquarie Graduate School of Management ( Sydney, Australia)
  • Bachelor of Commerce ( Marketing and Finance major) - University of NSW

Experience:

  • Marketing Director roles at KFC Australia from 2003 to 2013
  • Marketing Manager at Campbell's Soup Australia from 2000 to 2003
  • Various marketing roles at Unilever Australia from 1993 to 2000.
 
Key responsibilities include:
 
  • Development of brand and portfolio strategy
  • Launch of more than 80 products from ideas phase through to go to market
  • Development of more than 60 comms campaigns incl both creative and media. 
  • Management of many research projects ( qualitative and quantitative)
  • Development of PR strategy and plans in conjunction with a PR agency

Skills offered:

Marketing
Advertising
Branding
Concept Development
Customer Insight
Strategic Marketing