Moss Shafiq

Personal Introduction:

I’m on Serco group plc talent and leadership programme to help grow revenue by supporting their marketing efforts and solve complex problems to improve operational performance and drive change.

I have worked on various marketing, sales and operational excellence projects: from developing and implementing multichannel marketing and communications delivery programmes, to leading go-to -marketing strategy for a new capability, to remapping and simplifying the customer journey by integrating sales and marketing capabilities to drive top line growth.



North Yorkshire



Marketing Professional


MSc Marketing and Management

Bsc Business


Lean six sigma Green Belt



Developing and delivering targeted end to end multi-channel marketing campaigns (ATL and BTL) to drive awareness, profitable recruitment and on-going retention of customers to ensure revenue targets are reached against defined KPI’s and the business is maximising MROI.

Leading digital marketing activity for the Cabinet Office Emergency Planning College – including A/B testing, campaign automation and personalisation.

Launching a start-up: cybX; Serco’s cyber security training and exercising capability.

Deliverable achieved:

Working with the leadership team to develop a go-to-market strategy; including capability mapping, proposition development, stakeholder management and customer journey mapping.

Conducting a SWOT analysis, market audit and building market intelligence (Competitor analysis, price changes/sensitivity, Macro and Micro environment affecting the industry) and customer personas in order to develop multichannel marketing delivery strategy.

Develop a strong corporate visual identity, including strapline and brand guideline.

Working with the web development team led the development of a user friendly responsive website to showcase the capability.


Skills offered: